The Benefits Of Led Display Screens To The World Cup Football Matches

一、Led display screens advertising revenue model：

1.Dynamic and high priced: Compared with traditional static billboards, led screens can rotate advertisements from multiple sponsors, during a game, the same screen can be used to display advertisements for multiple sponsors, greatly increasing the value of the advertising space and the upper limit of revenue.

2.Precision and localization: Advertisements displayed on screens can be switched in real time based on television broadcast signals from different regions around the world. For example, viewers in Asia might see ads for Toyota and Hisense, while viewers in South America might see local Coca Cola brands. This virtual advertising technology allows for extremely precise ad placement, earning advertisers a substantial premium.

3.Invisible value added: Even if a brand is not an official sponsor, it can be exposed in certain areas through this technology, which opens up new revenue channels for event organizers.

二、Maximizing the value of sponsors:

1.Ultra high exposure: The World Cup is the world’s most watched sporting event. The led billboards on the sidelines are always at the edge of the camera focus, ensuring that sponsors’ brands receive continuous and stable exposure in front of billions of viewers around the world.

2.Brand association with top IP: During exciting moments such as goals and celebrations, the brand logo in the background is closely linked to this global carnival moment, greatly enhancing the brand’s global visibility and reputation.

三、Viewing experience and competitive benefits, enhancing the core value of the event.

Immersive on site experience:

1.Large central screen: a giant led screen hanging in the center of the stadium provides live audiences with real time playback, multi angle slow motion, close up shots, etc., making up for the regret of not being able to watch back when watching the game live, allowing every wonderful moment to be relived, greatly enhancing the drama and viewing experience of the scene.

2.Create atmosphere: before the game, during halftime and when goals are scored, the cool videos played on the screen, the interactive images of fans and the accompanying light shows can effectively mobilize the emotions of the audience and turn the stadium into a huge carnival party.

Vital information transparency:

1.Real time data display: score, match time, extra time, goal scorer, assists, yellow or red card information, etc. are clearly presented on the scoreboard, allowing the audience on site and on TV to understand the progress of the game at a glance.

2.VAR Video Assistant Referee display window: when VAR is enabled, the large screen on the field is the only way to inform the audience that the review is in progress. The subsequent display of GOAL or the penalty result directly resolves the suspense on the field and enhances the fairness and transparency of the game.

四、Operation and brand benefits; ensuring the smooth progress and inheritance of the event：

1.Dispatch and guidance: can be used to publish public information, such as missing person notices, traffic diversion, emergency notices, to ensure the safe and orderly operation of large scale events

2.Auxiliary tools for players and referees: substitution information, injury time, which are also important references for players and referees on the field.

3.Technology and modernity: led screens throughout the stadium create a high tech and modern image of a top level event, matching the World Cup’s status as the pinnacle of football.

4.Visual unity: through a unified visual design, the World Cup logo, mascot, and theme colors are integrated throughout, strengthening brand recognition and global influence.

It is a huge gold mine for FIFA and organizers, monetizing the global market through virtual advertising technology.

For the audience, it acts as an all knowing commentator and atmosphere crew, making the experience more complete and immersive.

It is a ubiquitous, though sometimes invisible, billboard and information source for television viewers.